hyperrrrREALity

Hyperreality has had very subtle but significant effects on our society today. One way I am commonly pulled into these effects is advertising. For instance, “Make every shot a powershot”. In this commercial for canon cameras, Maria Sharapova represents the brand and through her fame, she is a way to earn sales. Who knows if canon powershot is even the best camera out there, or what you were looking for, but we are lead to believe since she uses the camera and her pictures turn out well, we should make all our shots “powershots” too. Another way modern culture as well as myself has fallen victim to hyperreality is through television and video games. As stated in an article, “…television is a passive medium……Video games, in contrast, represent an active medium. Television does not require the viewer to pay constant attention. Video games require total concentration”. This proves that we are constantly bombarded with the ideas of real things, but the reality doesn’t exist in the fashion in which they are presented. Violence is looked upon as just a way to get to the top [score] and win, it is an accomplishment of great importance. When in reality, violence is looked down upon and considered to be a criminal offense. Just because there is a celebrity endorsing a product, or a screen in front of the crimes, hardly is what I would consider reality.





Maria Sharapova movie: http://www.youtube.com/watch?v=7FA3TpYUHFw&feature=related

Video games:
http://culturalpolicy.uchicago.edu/conf2001/papers/provenzo.html